It’s that time of year again folks where a sport I don’t understand makes hundreds of millions in pay per views, sponsorships and – the richest resource of all – the half time ad break. This year was no exception as, in the age of the mega movie franchise, this is one of the shortest and most fiercely competitive events for film studios to peddle the upcoming blockbusters in their arsenal.
Solo: A Star Wars Story is the most hotly discussed as it’s a little over 3 months away and with the change of director(s) – and some other negative press – it was starting to look like this ship had sunk and the Super Bowl was the last good chance to prove otherwise. Thankfully for Lucasfilm and Disney they managed to pull an 11th hour win and dropped a short TV spot. The trailer itself was unremarkable with just a few disjointed shots and a peek into a young Han Solo joining the Galactic Empire to be a pilot. Does it look good? Yeah. But then again it’s the new Star Wars era, money is seeping out of it. We’ll have to wait for a full trailer to see more which at a guess will be in the next few weeks.
Jurassic World: Fallen Kingdom is the 5th Jurassic film or the 2nd in the newer part of the dino saga. Who knows but it’s got dinosaurs and everyone loves that theme music! This looks to be a big winner this year but there is a sense of danger that old tropes of the series are coming back again, with another super big killer dinosaur that escapes and causes carnage during an evacuation of the Jurassic Park island as a volcano is erupting. I have hope in this one but they might have played it safe again. We’ll have to see when that 3rd trailer drops maybe.
The Cloverfield Paradox was probably the newest and smartest twist on half time advertising that’s been seen in a while and these days expect nothing less from the folks at Netflix. The first trailer was to announce the film would be up on Netflix immediately after the Super Bowl finishes. Because of the time difference I haven’t seen the film yet but from early indications it’s a film set in space that answers the burning questions we’ve had about both Cloverfield and 10 Cloverfield Lane the last 10 years.
Avengers: Infinity War – Part 1 is looking like the cinematic crossover event of the ages and something that Marvel has been building towards since Iron Man back in 2008. The biggest fear for most fans is that it’ll be too heavy in characters to pull off what it wants to do and that often can be the case in the comic books too. But as Marvel did the smart thing and cut this film in two it could still be ok. Still not a fan of Thanos’ new look in this film (shrug).
Notable mention – Mission Impossible: Fallout, yeah I’ve lost count too but the franchise still pulls good numbers at the box office and frankly Tom Cruise needs to do a safe film after that Mummy disaster last year.